Search Engine Optimisation
Go wild and get your site seen!
"Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site." "As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for."
- From Wikipedia, the free encyclopedia
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Google returns the following for the search term " Beijing 2008 Olympic Games " - 17,400,000 returns for Beijing 2008 Olympic Games
So you have a web site - you need SEO!
Wildcat SEO is what some people call a SEO company or internet marketing SEO company. Our company is based in the Scotland, UK and we specialise in "getting web sites seen".
At Wildcat SEO we only employ ethical internet marketing techniques and web analysis in order to drive traffic to company or business web sites, we do this by obtaining top 10 ranking positions in Google and other search engines and by out performing competitors through targeted strategic SEO on the www.
Wildcat SEO strives to be as affordable as we can without cutting back on the search engine optimisation and internet marketing service that we provide for our valued clients.
The very fact that you are reading this suggests that you are already recognising the need for an internet marketing SEO company to look at your web site with a view to increasing traffic to your site but that is just a little of what search engine optimisation is all about. Wildcat SEO take a holistic approach to SEO analysing the entire web metrics of your site, to make it as competitive in it's field.
Without a good marketing SEO company working on behalf of your online web presence your web site could simply be lost among the other non optimised web sites. A structured and monitored approach to search engine optimisation on your site can drive traffic to your online business and increase your conversion rate from visitor to client, so how is this achieved?
Search engine optimisation allows a web site to appear higher in the listings and rankings tables by increasing the relevancy of the site to its content by tailoring the keywords and targeting a specific market or demographic in order to achieve this, which in turn increases the visitors to the site which can also see an increase in the number of successful conversions from visitor to customer/client.
Regardless whether you are in the service industry or supply goods to either trade or direct to the consumer, your web site needs SEO in order to challenge your competitors and make your site the first point of call for customers or clients.
There is no single technique or process to follow that can be applied to all web sites as all sites are different and are aiming for their own respective target audience, this can be by any number of services we offer from a targeted PPC (pay-per-click campaign to quality link building, this said, there are specific things that must be done on a web site to begin the process of optimisation and these must be completed before any kind of search engine marketing (SEM) can be successfully implemented.
SEM is a linked process to SEO and as such there are many benefits from applying both strategies to one site. There is little point in optimising a web site if you don't then apply these fundamental changes effectively in a search engine marketing campaign and this is often an area that is either overlooked or badly implemented.
Many online businesses may already have someone onsite who has been performing SEO/SEM on their web site but as they will no doubt tell you, it can be a time consuming task and one that is all too often sidelined by other more tangible practices. Wildcat SEO often find that with the best will in the world online businesses simply cannot justify dedicating any individual to the task of web site optimisation or internet marketing, after all that was probably not the job they were originally employed to perform and as such this can also highlight a shortfall in understanding what is really involved in this task.
Wildcat SEO are there to assist you and can if required work with any member of staff who will be dealing with the web site on a day-to-day basis to ensure some consistency of application.
Is Search Engine Optimisation really necessary?
The answer to this can be seen from the below graphical representation of a web site which has been optimised at design and implementation stage but has been lacking a structured SEO campaign in the following months.
The site in the representation above was originally performing well after launch as so many sites do and was increasing traffic until the content and SEO became less up-to-date bringing down the web sites relevancy with the effect of dropping in the rankings both with regards to visitors and against the performance of its competitors. This may be considered by some to be an exaggerated representation but the importance of correctly implemented SEO cannot be understated or over-estimated.
Clients
All web sites aim for high rankings within the search engines, making SEO both competitive and an "in demand" resource.
We are currently working with clients from a range of backgrounds including:
eCommerce
Professional Services
Corporate branding
ecommerce
We have helped a uk gifts company enter the top ten rankings for the keyword "Unusual gifts" using in depth keyword analytics and SEO copy writing as well as keyword generation for a large online department store to produce targeted SEO to establish specific customers.
Professional Services
We have helped launch an online business with our complete SEO service, this site now ranks on the first page of major search engines for each of there chosen keywords, we have also re structured a recruitment agency web site to meet W3c compliance guidelines and web accessibility criteria.
Corporate branding
We have helped a leading brand push there company's corporate branding to the forefront, using keyword analysis and competitive research methods, they are now obtaining the most traffic their company has ever received.
Contact us today and let a professional internet marketing SEO company perform Search Engine Optimisation and Search Engine Marketing on your online business - go wild and get your site seen!
