Search Engine Optimisation an Hour a Day
Wildcat SEO Competition - Enter here
Here is a list of the sections and what the prize book covers.
Part I: Foundation
Chapter 1: Clarify Your Goals
What Is SEO?
- Do I Need to Perform SEO for My Website?
- What Are the Overall Goals of My Business?
- What Function Does My Website Serve?
- How Is My Website Connecting with the Goals of My Business?
- The SEO You Have, Not the One You Want
- Some Interim Solutions
- Who Do I Want to Visit My Website?
- What Do I Want Visitors to Do on My Website?
- Which Pages Do I Most Want My Website Visitors to See?
- How Will I Measure the Success of This SEO Campaign?
- Tracking Lets You Drop the Duds
- Tracking Will Help You Keep Your Job
- Tracking Helps You Stay Up-to-Date
Chapter 2: Customize Your Approach
It’s Your SEO Plan
- B2B
- B2C
- Large Organization
- Small Organization
- Brick-and-Mortar
- Blogger
- Nonprofit
Chapter 3: Eternal Truths of SEO
- Robots Deliver
- Search Results Are Blended
- Directories
- Pay-per-Click
- Site Feeds
- Meta Search Engines
- Algorithms Change
- Humans Are Smart—Computers Aren’t
- Text Matters
- Keyword Selection Is Key
- It’s Not Just about Rank
- Ranks Change
- A Holistic Approach Helps
- Search Engines Don’t Like Tricks
- SEO Is Not Brain Surgery
Chapter 4: How the Search Engines Work Right Now
- In Pursuit of Right Now
- Google Basics
- The Best of the Rest: Yahoo!, MSN, AOL, Ask
- Yahoo!
- MSN
- AOL
- Ask
- Organic Ranking Factors
- Paid Placement
- Pay-per-Click Advertising
- Paid Inclusion
- SEO Trendspotting
PART II: Strategy
Chapter 5: Get Your Team on Board
- The Challenge of SEO Team Building
- Marketing, Sales, and Public Relations
- Marketing: VIPs of SEO
- Selling SEO to Sales
- SEO and Public Relations Can Relate
- IT, Webmasters, Programmers
- Communicating with IT
- The IT Workload Conundrum
- How SEO Benefits IT
- Graphic Designers
- Value Graphics
- Educate and Empower
- Make It Official
- Writers and Editors
- Executives, Product Managers
Chapter 6: Your One-Month Prep: Baseline and KEYWORDS
- Your SEO Idea Bank
- Week 1: Keywords
- Monday: Your Keyword Gut Check
- Tuesday: Resources to Expand and Enhance the List
- Wednesday: Keyword Data Tools
- Thursday: Keyword Data Gathering
- Friday: Your Short List
- Week 2: Baseline Assessment
- Monday: Conversions
- Tuesday: Ranks
- Wednesday: Indexed Pages
- Thursday: Inbound Links
- Friday: Site Assessment
- Week 3: Competition
- Monday: Identify Your Top Five Competitors
- Tuesday: Snooping Tools and Techniques
- Wednesday: Assess On-Page Factors
- Thursday: Assess Off-Page Factors
- Friday: Paid Competition
- Week 4: Baseline Monthly Report
- Monday: Keywords, Landing Pages, and Competition
- Tuesday: Site Visibility
- Wednesday: Conversions and Red Flags
- Thursday: Personalize
- Friday: Quick Reference
Part III: Your SEO Plan
Chapter 7: Month One: Kick It into Gear
- Week 1: Basic Site Optimization
- Monday: Page Titles
- Tuesday: Meta Tags
- Wednesday: Robot Walk-Through
- Thursday: Site Text
- Friday: Implementation
- Week 2: Link Building
- Monday: Your Existing Links
- Wednesday: Surf for More Link Opportunities
- Thursday: The Art of Link Letters
- Friday: Submittals and E-mails
- Week 3: Set Up Your PPC Account
- Monday: Study Hall
- Tuesday: Prep Your PPC Keywords
- Wednesday: Write Your Ad Text
- Thursday: Enter Your data into the PPC System
- Friday: Turn On your PPC campaign
- Week 4: Visibility Check and Monthly Reporting
- Monday: Check Organic Status
- Tuesday: Check Links
- Wednesday: Check Conversions
- Thursday: Monitor PPC Ads
- Friday: Action Items
Chapter 8: Month Two: Establish the Habit
- Week 5: Site Structure Improvements
- Monday: The Spider’s-Eye View
- Tuesday: Shape Up Your Site Map
- Wednesday: Clean Up Ugly Listings
- Thursday: Your Robots.txt File
- Friday: PPC Quick Check
- Week 6: Conversion Tracking
- Monday: PPC Conversion Tracking
- Tuesday: Get to Know Your Basic Server Stats
- Wednesday: Tracking Online Conversions
- Thursday: Tracking Offline Conversions
- Friday: PPC Quick Check/Link Building
- Week 7: Research and Development
- Monday: SEO News and Trends
- Tuesday: Task Journal Investigation
- Wednesday: Explore Local/International Search
- Thursday: Shopping and Media Search
- Friday: PPC Quick Check/Link Building
- Week 8: Visibility Check and Monthly Reporting
- Monday: Check Organic Status
- Tuesday: Check Links
- Wednesday: Check Conversions and Image Improvement
- Thursday: Monitor PPC Ads
- Friday: Action Items
Chapter 9: Month Three: It’s a Way of Life
- Week 9: Build Content
- Monday: Discover Content You Already Have
- Tuesday: Develop New Content
- Wednesday: Optimize Non-HTML Documents
- Thursday: Content Thieves
- Friday: PPC Quick Check/Link Building
- Week 10: PPC and ROI
- Monday: PPC Sanity Check
- Tuesday: Organic Apples and Oranges
- Wednesday: A/B Testing
- Thursday: Close the PPC ROI Loop
- Friday: PPC Quick Check/Link Building
- Week 11: What’s Your Problem?
- Monday: New Site, New Problems
- Tuesday: Copywriting to Improve Your Search Results Snippets
- Wednesday: Catch Up with Your Team
- Thursday: Fun Tools for Site Assessment
- Friday: PPC Quick Check/Link Building
WEEK 12: VISIBILITY CHECK AND QUARTERLY REPORTING
- Monday: Check Organic Status
- Tuesday: Check Links
- Wednesday: Check Conversions and Image Improvement
- Thursday: Monitor PPC Ads
- Friday: Action Items
- Moving On: Forging Your Own SEO Path
Chapter 10: Extra Credit and Guilt-Free Slacking
- The Slacking Spectrum
- The Extra Credit Continuum
- Day-by-Day Extra Credit Tasks
