Search Engine Optimisation
Competitions
Competitions from Wildcat SEO, promote your web site and drive traffic using competitions to attract a wider visitor base.
Everyone loves a good competition and there are many web sites out there who are enjoying increased traffic due to well thought out and amusing competitions, Themed competitions in particular are difficult to resist and perhaps the most productive of these are competitions based around the theme or content of the hosting web site.
Make your prizes something that your existing and new visitors would want to win and make sure you update your competition regularly, weekly or monthly updates are usually best.
Competition entry forms are also a very useful way to capture personal information, names, addresses and email addresses which can be used for marketing purposes and newsletters but ONLY if permission to do so has been granted.
It is vital to make your visitors "opt-in" to the newsletter and/or marketing option, never use or capture information that is not required and always respect the privacy of your visitor, the Data Protection Act is there for a reason, do not make your competition entry form conflict with any DPA guidelines or rules, play fair and treat your visitors with respect.
Your competition should always allow your visitor to enter the competition without having to say no to marketing and newsletters, if they wish to be made aware of updates or special offers it is perfectly ok to ask if your visitor would like to be kept informed, if they do this can usually be taken as a form of permission.
If you are in any doubt have a terms and conditions for competition entry drawn up and ensure that you explain and advise your visitors that any information captured will be treated in confidence and their security is paramount.
Take a look at some of the following competitions we are running to get an idea how competitions can increase site traffic.
Competition - Win a copy of Search Engine Optimisation an hour a Day
